Hashtags for Small Business Uncovered
A hashtag is a word or phrase that is preceded by the pound (#) symbol. Putting the pound symbol in front of these words or phrases in social media outlets such as Facebook, Twitter, etc. automatically makes them searchable links. Simply click on the hashtag and all posts that contain this specific hashtag will be viewable to you. It’s as simple as that!
But even with its simplicity, the hashtag is a valuable tool that comes with many benefits. Keep reading to find out their importance in the world of social media.
Get Personal With Your Audience
One of the main advantages and uses of the hashtag in posts is that it connects you to your target audience, and connecting is key. Connecting leads to people to finding out about you and getting interested in what you are as a business. If the posts are well thought out and include hashtags that are trending and popular, they will be more visible to all social media users. The more visible you are, the higher chances that people will visit your website or physical location.
Boost Your Engagement
Another benefit of using hashtags is that creates engagement if used correctly. The more engaging your post, the better chances users will retweet/copy your post, reply to your post, and share your post, which in turn engages more and more users. Engagement could be a number of things: creating a post that asks users to vote; it could be a post that asks a question; it could be a contest that requires a user to repost the original. These are just a few instances that promote engagement, there are an infinite amount of ways to engage followers and users.
In most businesses, sales are not the only aspect of being successful. In order to get sales, you need to get traffic in and out of your store. The more people you have visiting your site or physical store, the higher your chances go on selling them on your product and who you are. Based on research, tweets with hashtags get twice as much engagement as those without them and 55% more Retweets. On top of that, 75% of people on social media use hashtags (https://venturebeat.com/2013/03/27/are-hashtags-geeky-71-of-social-media-users-say-no/). The proof is there, the use of hashtags is essential if you want to be successful in the modern world.
This is where Relezant comes into play. We take care of the research behind finding the best and most engaging hashtags to include in your posts so you don’t have to. Send us a private message at firstname.lastname@example.org or 973.374.1747.